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Week 2: The Target Group

  • Writer: Alex V
    Alex V
  • May 21, 2019
  • 1 min read

Updated: May 22, 2019

To be sure we are targeting the proper group I did some research with the data provided by:


The most relevant graph I found is the age range



After that I found the time of the day when visitors come, the most popular hours are between 13 and 18h

Also I wanted to know where people spent their money, most of it goes to retail stores and clothing & shoes


The most populated day is saturday with more than 4.000 people a day.

For our project is really important where the people come from, this maps shows where the dutch visitors come from and which part germany come the german ones.




Finally this heatmap shows how busy are the streets


I have to note that the web was completely in dutch and google was unable to translate it, it gave me a hard time because as an exchange student I barely speak any dutch.



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