Kick-off
- Dzhulia Bogdanova
- May 6, 2019
- 1 min read
Updated: May 15, 2019
During today's kick-off of our new project - Fusion of Art and Technology (FAT). The information about our new assignment was given to us, during the introduction class and later in the day we had a meeting with our client.
The assignment
The team's assignment is to build, promote an interactive installation that will be exhibited in front of a partner shop in Haverstraatpassage in Enschede from Tuesday-Thursday in Week 10 of the project. The teams are also responsible for finding funding for their installation.
The Client
Our client is Enschede Promotie, the city marketing agency of Enschede. The goal of the project is to motivate people to visit Enschede and make the visitor stay in the city for longer and spend money.
Target Group
The target group is split up into three main groups:
Residents of Enschede: Men and women aged 18-34 years
Daily visitors from The Netherlands: Women aged 18-44 from Eastern parts, women aged 21-49 from the whole Netherlands
Daily visitors from Germany: Single women aged 18-34, taken women aged 35-49 from the Ruhr Area, Single women aged 18-34 from the Euregion
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