Week 2: Creating the One-Pager

Since we have to create the one-pager for the client by tomorrow noon, I volunteered to do the writing. As a team, we agreed on several points that have to be included in the document:

• The target group we picked: Just visitors to Enschede from the Netherlands and Germany. No locals.

• The goals of our installation: Inviting people to Enschede and also make them stay.

• The concept of our installation and how it works

Marije who had spoken to Mark about this document also told me that he had allowed us to put some sketches/visuals on the back of the document. With the "back", he probably assumes a second page that is allowed for graphically displaying the idea. So I added the mood board and Dzhulia's sketches in a big version.

Here is the one-pager:

https://static.wixstatic.com/ugd/2bec52_5ecb0f76725743cf95273f055d5d53b5.pdf