Week 2: Deciding on a Promotion Strategy

The only aspect of our project that no one is responsible for yet is the promotion. But since we have the Demo on Tuesday and our appointment with the client on Monday, we wanted to at least be able to present a rough strategy.

These are the media and types of content we decided on based on our target group:

• Facebook with video snippets of our work progress and events

• Instagram with pictures (and stories) and our own hashtag

• Our website will provide users with information and navigation

• Before the exhibition, we will hand out flyers in the city

• During the exhibition, we will distribute stickers, merchandise and encourage people to use our hashtag on Instagram