Week 4: Social Media Strategy
- Julia
- Jun 2, 2019
- 1 min read
Today, Alex and I had a Skype call to finally discuss our social media strategy. In the last weeks, we had already picked Facebook and Instagram as our social media but we had let the promotion slip, since there were so many decisions to be made with the pedestal.
General Content
Our content for Facebook and Instagram will be as follows:
Introduce the team and the project
Slowly revealing what we are going to do
Reveal the letters one by one (like in these examples, at first their meaning will not be clear): https://hi-tech.imgsmail.ru/hitech_img/902f7527a195d2a838260466bcbd4767/r/706x542/i/1c/b4/0a1bd20b952f6c109f2f1f3eeda1.jpg
Concept for reveal: https://www.instagram.com/jyroball/?hl=es
Interact with the audience through sliders, surveys, questions
Team members can show their point of view through instagram stories
We also developed a weekly plan that we want to follow:
Week 5: Introduce the project and the team
Week 6: Reveal the letters E+N
Week 7: Reveal the letters S+C
Week 8: Reveal the letters H+E, spread the word about the exhibition
Week 9: Reveal the letters D+E, spread the word about the exhibition
Week 10: Invite people to share their photos with #myenschede
Facebook Strategy
Our Facebook page is https://www.facebook.com/myenschede/ . On Facebook, we will
Share events
Use external links
Share with friends and fellow students
Can contain more text-based information
Instagram Strategy
Our Instagram handle is @my_enschede. On Instagram, we will
Use a hashtag: #myenschede
Use more photos
Use the Instagram stories
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