Week 6: Target group research & new survey

Target group

I’am responsible for the target group research. We need to know this because we have a better overview of who we should focus on with the promotion strategy. Today i did some research about the market segmentation. I knew there was a criteria for that.

- Demographic criteria

- Geographical criteria

- Socio-economic criteria

- Psychographic criteria

- Behavior criteria

I tried to fill this in on my own ideas and what we discussed within the group. This was harder than I thought. So I started looking further and I found a suitable site with different types of target groups. On this site I could also see which target group comes to Enschede the most. I found the group Pleasure seekers. This fits well with our concept to. It gave me information about how and who they are. I also received information about what they like to do. The media use is also useful to know, they are interested in many types of media and we now also know which are useful to use for our promotion. As YouTube, Instagram, Snapchat and also Facebook. I also made a persona.

New survey

I updated the new survey with the feedback from Johannes. We wanted to ask people on the street the questions from the survey. First we went to Johannes to check and everything was oke! So went to the city and asked 10 people. To reach more people we will send the survey to friends to friends. In the end we reached 23 people. We think that’s enough. We have good results we could use.